London, UK – Monday 17 May, 2021: ICM.com, a UK-based global FCA regulated financial service provider, announced the newly signed two-year deal with Scuderia AlphaTauri, becoming an “Official Partner”. This partnership includes branding on the race cars, drivers and garage environment.
Scuderia AlphaTauri is an Italian based Formula 1 team, owned by Austrian beverage company Red Bull and is named after their premium fashion brand, AlphaTauri. A team enriched in the history of the sport, the Faenza located outfit have competed under various identities since 1985.
ICM.com successfully starts their partnership with the team during the 2021 FIA Formula One Championship - the 71st running of the championship.
“We are excited to enter the world of Formula One with this team partnership - the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speeds. With a cumulative audience of almost 2 billion television viewers and a highly engaged fan base, the partnership with Scuderia AlphaTauri will add significant value to ICM's brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries.” commented Shoaib Abedi, Founder and CEO of ICM.com.
Franz Tost, Scuderia AlphaTauri Team Principal said: “I’m pleased to announce this exciting partnership with ICM.com who, like Scuderia AlphaTauri, operates on a global scale every day. As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the ICM.com business. It’s great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season.”